More efficient
One login replaces ten. Pre-built templates replace custom quotes. One campaign setup serves every channel, every client.
10 → 1 tools replaced
For direct mail & omni-channel agencies
The direct mail agency.
The direct mail agency.
In a box.
Stop paying for ten platforms. Present omni-channel campaigns your competitors can’t replicate — under your brand, on your clients’ data. Pre-built templates across every vertical, sub-accounts that never show our name, and the postal stack your clients didn’t know they needed.
10→1 Tools replaced
100% White-label
20+ Years running the stack
Your name. Our engine. Your clients never see us.
DirectMail.io runs under your brand end-to-end. Sub-accounts for each client, your agency logo, your custom domain. Clients log in to your portal — not ours.
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Branded client portals
Your logo, your colors, your domain. Clients log into your brand, not ours.
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Sub-accounts per client
Each client gets their own workspace. Usage, lists, and reporting stay separated.
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Custom domain support
Run the platform on clients.youragency.com. DirectMail.io never appears.
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Role-based access
Agency admins, account managers, and client users — each with the right scope.
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White-labeled reports
PDF, email, and dashboard reports go out under your agency brand.
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Reseller pricing
Buy wholesale, resell at your margin. The platform stays invisible to the client.
You don't manage printers. The network does.
Your campaign prints at shops local to each recipient cluster — automatically. No vendor RFPs. No capacity negotiations. No quality deltas between runs. Every piece ships from close to its destination, which captures USPS drop-ship postage economics by default and shortens delivery windows.
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Production local to every recipient
One campaign prints across ten cities at once. Routing happens at the recipient level — the system picks the right shop for each cluster automatically.
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USPS drop-ship postage by default
Mail inducted at the USPS facility closest to the recipient captures the Destination Entry Discount — up to 5.5¢ per piece back on qualifying Marketing Mail, flowing through on every drop.
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Vetted shops, consistent quality
Every shop in the network is certified on the platform for spec, stock, and color management. The campaign reads as one brand across every press that touches it.
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No vendor management
No RFPs. No capacity calls. No onboarding a new printer when the last one hits load. Your team runs the campaign; the network runs the production.
Source: U.S. Postal Service, Marketing Mail Destination Entry Discount schedule, 2024 — the postage savings cited above reflect USPS rate differences between origin entry and destination-entry facilities.
Omni-channel results your competitors can’t replicate.
One campaign. Every channel. One list. Direct mail is the anchor; email, SMS, Meta, dynamic QR, and retargeting wrap around it. The USPS Scan Trigger fires email the moment USPS scans the mail — inbox and mailbox land the same day.
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USPS Scan Trigger
Email auto-fires on the actual USPS last-scan event. Inbox and mailbox land the same day.
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Same audience, every channel
Email, SMS, Meta, and retargeting all run on the same list as the mail drop.
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Dynamic QR per recipient
1:1 QR codes tied to variable landing pages. Every scan is attributed.
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Identity resolution pixel
Mail to anonymous web visitors. Pixel matches traffic to postal records.
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Attribution built-in
Response tied to each channel, each campaign, each piece. Nothing to stitch.
135% Personalized mail response lift Marketing Sherpa
280% Multichannel purchase lift McKinsey
63.9% Informed Delivery open rate USPS
50% Anonymous retargeting lift DirectMail.io
Pre-built templates. Clone, brand, launch.
Templates across every vertical — mail, email, landing page, SMS, and trigger sequences all bundled. Start from a proven play, drop in the client’s data, launch the same day. No more quoting custom builds from scratch.
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Pre-built campaign templates
Every major vertical. Clone, brand, and launch — no custom build required.
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Full campaign packs
Mail + email + SMS + landing page + follow-up sequence as one unit.
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Trigger sequences included
New-mover, birthday, USPS scan, and drip flows prebuilt and ready.
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Drag-and-drop editors
Mail piece, landing page, and email — one editor experience across all three.
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Branded client presets
Set your client brand once. Every template renders in their colors and logo.
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One-click clone-and-launch
Start from any template. Point at the list. Launch same-day.
Triggered campaigns. No new hires.
Set up once per client. Runs automatically on their calendar. USPS scan triggers, new-mover triggers, birthday/event triggers, drip sequences, and anonymous visitor identity resolution — all native.
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USPS scan triggers
Email or SMS fired on the real USPS last-scan event.
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New-mover triggers
Fresh new-mover data, auto-targeted drops on a recurring schedule.
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Birthday + event triggers
CRM-driven sends for anniversaries, purchase dates, and lifecycle events.
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Multi-touch drip sequences
Coordinated across mail, email, SMS, and social. Set once, runs automatically.
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Anonymous visitor ID
Pixel identifies high-intent web visitors and triggers direct mail to them.
More efficient. More profitable. Stickier clients.
The three reasons agencies switch to DirectMail.io and stop looking.
More profitable
Reseller pricing keeps the margin with your agency. No integration costs to maintain. No cross-platform debugging eats your team's hours.
Margin stays yoursStickier clients
Omni-channel results clients cannot get elsewhere. Attribution they can show their boss. Better results = longer retention.
Retention by performanceQuestions agencies ask first.
The short versions. For anything specific to your client book, book a demo — we'll answer live.
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What makes DirectMail.io an agency-friendly direct mail platform?
DirectMail.io is a white-label direct mail platform built for agencies. Sub-accounts let each client log into a branded workspace, so the platform appears to be your agency's own software. Pre-built campaign templates across every vertical mean new client launches take hours, not weeks. The full postal stack (NCOA, CASS, presort, drop ship, commingle, Informed Delivery, Informed Visibility) plus omni-channel (email, SMS, Meta, dynamic QR, retargeting) and attribution are all native — no integrations to stitch together.
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How does white-labeling work? Do our clients ever see DirectMail.io branding?
No. Clients never see DirectMail.io branding. You set your agency logo, colors, and domain once — every sub-account, dashboard, and report renders under your brand. Clients log in at clients.youragency.com (or any subdomain you set). Emails, PDFs, and embedded widgets also carry your agency name.
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How do sub-accounts work for agencies?
Every client gets their own isolated workspace inside your agency account. Lists, campaigns, branding, and reporting stay separate per client. You get an agency-wide dashboard to manage all clients and move resources between them. Role-based access lets you invite client users with scoped permissions (view-only, approval-only, full editor, etc.).
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What is included in the Reseller plan?
The Reseller plan is DirectMail.io's agency plan. It includes unlimited sub-accounts, white-label branding, custom domain support, pre-built campaign templates, the full omni-channel and postal stack, automation triggers, and attribution. Pricing is wholesale based on volume, so you keep the margin when you resell to clients. Book a demo for exact pricing based on your client book and send volume.
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How do pre-built templates work across verticals?
DirectMail.io ships with campaign templates across every major vertical — real estate, home services, healthcare, automotive, financial services, franchise, and more. Each template includes the mail piece, matching email, landing page, SMS copy, and a trigger sequence. You clone a template, apply the client's branding preset, point it at their list, and launch same-day.
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Can we keep our existing agency tools (CRM, analytics, PM) alongside DirectMail.io?
Yes. DirectMail.io integrates via SFTP, REST API, and webhooks (SOC 2 Type 2 certified). You can pipe campaign events into your CRM, sync leads back, trigger mail from CRM events, and export attribution data to whatever BI or analytics tool you already use. You do not have to replace anything — DirectMail.io replaces the ten direct-mail-specific platforms, not your agency stack.
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How long does onboarding take for a new client?
Most new client launches happen in days, not weeks. Onboarding a new agency typically takes a week to set up branding, custom domain, and initial templates. Onboarding a new client under an existing agency account takes hours — clone a template, set the client brand preset, upload or connect the list, and launch.
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How does the DirectMail.io print network work for agencies?
Production runs through a nationwide two-sided network of vetted, certified printers. When an agency runs a campaign on the platform, every piece is automatically routed to a printer whose geographic coverage matches the recipient cluster. The agency does not run vendor RFPs, negotiate capacity, or onboard new printers as load grows. Mail prints local to each recipient, which captures USPS drop-ship postage economics on every qualifying drop and shortens delivery windows. The network handles production; the agency runs the campaign.
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Can we run a single campaign that prints in multiple cities at once?
Yes. The network routes a single campaign to multiple printers based on the geographic distribution of the recipient list, so a campaign for a national client can print in five or ten cities simultaneously without the agency managing five or ten separate vendor relationships. One dashboard, one set of attribution data, one set of approvals.
See the agency-in-a-box in one demo.
Bring a client campaign you’d run. We’ll show you how it looks branded, templated, and set up for recurring sends.