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Pricing

Four plans. Pick yours.

Volume-based pricing across every plan. Onboarding included. Annual billing saves materially over monthly. Book a demo for exact numbers on your send volume.

Printer

License the platform. Apply to the network.

For commercial printers running direct mail.

Custom

Volume-based — exact pricing in the demo.

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What's included

  • Web-to-print editor with variable data + imaging
  • Print-ready PDF output (skip the composition stage)
  • Full postal stack: NCOA, CASS, Presort, Drop Ship, Commingle
  • Informed Delivery + Informed Visibility
  • Eligible to apply to the print network for inbound demand
  • Real-time dashboards for jobs and campaigns
  • API + SFTP + webhooks (SOC 2 Type 2)
  • Onboarding + dedicated success manager
Most popular

Agency

White-label. Sub-accounts. Full omni-channel.

For direct mail and omni-channel agencies running campaigns for clients.

Custom

Reseller pricing — keeps the margin with the agency.

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What's included

  • Unlimited sub-accounts per client
  • White-label: your logo, your colors, your domain
  • Pre-built campaign templates across every vertical
  • Full omni-channel: email, SMS, Meta, dynamic QR, retargeting
  • USPS Scan Trigger (signature feature)
  • Identity-resolution pixel for anonymous-visitor mail
  • Reseller pricing with margin protection
  • Branded reports + exports

Brand

Your in-house team plus our infrastructure.

For in-house brand marketing teams running their own campaigns.

Custom

Single-account architecture. Volume-based pricing.

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What's included

  • Single-tenant account with brand identity preset
  • Production via the nationwide print network
  • Full postal stack and Informed Visibility tracking
  • Omni-channel: email, SMS, Meta, dynamic QR, retargeting
  • CRM-driven automation triggers
  • Real-time attribution back to revenue
  • Approval workflows + audit logging
  • API + SFTP integration with your CRM and BI stack

Letter Shop in a Box

Stand up a letter shop without the capital spend.

For commercial printers not yet offering direct mail.

Custom

Includes the revenue calculator — see the per-client math.

Run the Numbers

What's included

  • Full postal stack — no sortation equipment to buy
  • NCOA, CASS, Presort, Drop Ship, Commingle, IMb
  • Permits and postage billing through your account
  • Informed Delivery + Informed Visibility
  • Variable-data and variable-imaging printing
  • White-label sub-accounts for your clients
  • Revenue calculator + onboarding
  • 30-day path to first client
Not sure which plan?

Pick the page that matches your business.

Each solution page walks through the workflow, network access, and capabilities for that audience.

Printers Agencies Brands Letter Shop in a Box
Pricing FAQ

Common questions about pricing.

If you don't see your question, book a demo and we'll answer it on your specific volume.

  • How is DirectMail.io priced?

    Pricing is volume-based across all four plans (Printer, Agency, Brand, Letter Shop in a Box). Volume is measured by mailing pieces per month, sub-accounts (for agencies and letter shops), and the omni-channel volume that wraps each campaign. Annual billing saves materially over monthly. Book a demo to receive exact numbers tied to your send volume.

  • Which plan is right for my organization?

    Printer is for commercial print shops already running direct mail who want to modernize the workflow and plug into the network. Agency is for direct mail and omni-channel agencies running campaigns for clients — includes white-label and sub-accounts. Brand is for in-house brand marketing teams running their own campaigns — single-tenant, no white-label complexity. Letter Shop in a Box is for commercial printers not yet offering direct mail who want to add the full postal stack without buying sortation equipment.

  • Are there setup fees or onboarding costs?

    Onboarding is included on all plans. Setup typically takes one to two weeks for a new account: brand identity, integrations, approval workflows, and team training. Larger or more complex deployments (multi-region, healthcare/HIPAA, custom integrations) may carry a one-time professional services fee. Discussed and disclosed in the demo.

  • Do you offer annual billing discounts?

    Yes. Annual billing saves materially over monthly across every plan. The exact percentage varies by plan and volume — confirmed in the demo.

  • What happens if our volume changes mid-contract?

    Volume can scale up at any time on the existing plan; pricing adjusts to the volume tier you actually use. Volume reductions are honored at the next renewal. Multi-year contracts include planned volume ramp pricing.

  • Is DirectMail.io SOC 2 compliant? HIPAA-ready?

    Yes. DirectMail.io is SOC 2 Type 2 certified. HIPAA-compliant deployments are available with a Business Associate Agreement and are common for healthcare and senior-services brands. Talk to us about compliance requirements specific to your industry.

  • Can we run DirectMail.io alongside our existing CRM and analytics tools?

    Yes. DirectMail.io supports SFTP for scheduled list transfers, a full REST API for programmatic control, and webhooks that fire on campaign lifecycle events. Common integrations include Salesforce, HubSpot, Snowflake, Looker, Tableau, and Power BI. The platform replaces the ten direct-mail-specific tools you would otherwise stitch together — not the broader marketing stack.

Get exact pricing for your volume.

One demo, your real send volume, exact numbers — including annual savings, multi-year discounts, and onboarding scope.

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