Dynamic QR codes.
Four destinations. One source of truth.

A dynamic QR code is a QR code that resolves through a redirect rather than encoding a fixed URL. The visible code is unique per recipient, the redirect carries tracking metadata, and the destination URL can be a personalized landing page, a variable video, a conversational AI agent, or an e-commerce auto-redirect to the brand's own site. The dynamic resolution is what makes per-piece tracking, A/B testing, and post-drop URL changes possible — none of which static QR codes support.

Four primary destination types: (1) a personalized landing page composed from the recipient list, (2) a variable video — either filmed by your team on green screen or generated with an AI avatar — that the recipient sees the moment they scan, (3) a conversational AI agent built and configured by DirectMail.io that knows the recipient by name and can book appointments, qualify leads, or answer FAQs, and (4) an e-commerce auto-redirect to your own site with the recipient ID carried through for full attribution back via the Identity Resolution Pixel.

The recipient scans the code on the mail piece and a video plays personalized to them. There are two production paths: (1) Your team records 90 seconds of footage in front of a green screen — that talent (a sales rep, a CEO, a doctor, a dealer GM) appears in the recipient's personalized video with variable backgrounds, copy, and offer overlays. (2) Pick an AI avatar from the platform library — the avatar speaks the personalized script with the recipient's name and context. Either way, every recipient sees a video built around their specific record. Watch-time, completion rate, and downstream actions tie back to the originating scan.

The QR code routes to a conversational AI agent built and hosted by DirectMail.io. Variables from the recipient list pass to the agent at session start — the agent already knows the recipient's name, account context, and any campaign-specific data the team configured. The agent can be set up to book an appointment (calendar integration handles availability and confirmation), qualify a lead (asks the qualifying questions, scores the response, routes to the right human owner), answer FAQs (responses configured per campaign with brand voice and product knowledge), or all three in a single agent. Conversations log per recipient and tie back to the originating scan for attribution.

The QR code routes the recipient straight to the destination URL on your own e-commerce site — a product page, a category page, a custom landing page, or directly into a cart with a pre-applied promo code. The recipient ID is carried through as a query parameter so your site captures the originating campaign context, and the platform's Identity Resolution Pixel ties the visit and downstream activity (page views, add-to-cart, checkout) back to the originating recipient. The benefit: the recipient lands where they actually want to be (your store, not an interstitial landing page), and the brand still gets full per-piece attribution from scan through revenue.

A personalized landing page composes per recipient from the same list that drove the mail piece. The recipient sees their name, their account context, the offer that aligns with their record, and any variable imagery tied to their data. Regular landing pages serve the same content to every visitor. PURLs convert at materially higher rates because the recipient lands on a page that proves the campaign already knows them — the cognitive jump from "this is for me specifically" to "I should engage" is short.

Yes. The QR code is a print element on the piece — postcard, letter, self-mailer, catalog, dimensional. Position, size, and contrast follow standard QR readability guidelines (minimum recommended size for reliable smartphone scanning is roughly 0.8 to 1.0 inch on a 4x6 piece, larger on flats). DirectMail.io enforces the minimum size and contrast in the print editor so the code is always scannable.

Yes. The destination URL behind a dynamic code can be split-tested — different recipient cohorts route to different variants (different landing pages, different videos, different agent configurations, different e-commerce destinations), and the platform reports per-variant scan-to-conversion. The codes themselves remain unique per recipient; the splitting happens at the redirect layer. Mid-campaign destination changes are also possible without reprinting the mail.

Each scan event includes the recipient ID encoded in the redirect, plus the originating campaign and drop date. The platform ties the scan to the specific record on the campaign list, so downstream conversions across every destination type (form submissions, video completions, agent-booked appointments, e-commerce checkouts) tie back to the originating recipient with no probabilistic matching required.

The redirect infrastructure runs on the same SOC 2 Type 2 certified platform as the rest of DirectMail.io. The redirect URLs are short, branded (where the team configures a branded short domain), and resolve quickly. Landing pages, videos, and AI agents all run on the platform CDN with standard HTTPS. There is no third-party QR vendor in the loop — the code, the redirect, the destinations, and the analytics all run inside the same platform.

Flowcode is a strong general-purpose QR code generator built around branded marketing codes — the same code on event signage, retail packaging, sweepstakes, app-download promos. DirectMail.io is purpose-built for direct mail: every recipient on the campaign list gets a unique 1:1 QR code, the destination options include variable video and conversational AI agents (not just landing pages), and the QR layer is integrated end-to-end with the postal stack and the recipient-list attribution graph. Capability parity on branded design, dynamic codes, real-time analytics, and CRM integrations; differentiation on per-recipient codes, four destination types, and integrated mail production. The full side-by-side lives at /compare/flowcode.